Dublin, Ireland & Amsterdam, Netherlands
Leading project management and IT consulting specialist, Clarion Consulting today announced the extension of its business operations to Europe with the launch of its Amsterdam base. The Dutch office, whose staff numbers are projected to grow to 10 in 2011, will primarily target large global and indigenous European organisations with a specialised marketing execution service.
The service will assist large, multi-national organisations in the execution of multi-tiered, marketing programs to internal staff, reseller channels, partners and the end-user community. By outsourcing marketing execution to a specialist third party, organisations can ensure that their marketing messages and channel readiness are fully aligned, thereby creating scale, maximising effectiveness and ensuring a solid and measurable return on marketing investment.
Commenting on the launch, Pat Millar, managing director of the Clarion group said: “The launch of a Dutch office gives us a strong platform to build our brand on a pan-European basis. Our Irish and UK business is growing steadily and the addition of marketing execution to our service portfolio will allow us to build on and leverage or existing multi-national customer base and access indigenous European organisations.” Millar adds: “In the current climate where headcount is being reduced, we see a huge opportunity to assist these companies in driving marketing operational excellence on an outsourced basis.”
The European operation is led by PJ Verhoef, an experienced consultant and entrepreneur. Verhoef has broad international experience in various marketing and management roles within the technology sector. Throughout his career, Verhoef has been founder of a number of new business start-ups in an international context and has advised management of large corporations such as Microsoft, Yamaha Motor Europe, Royal Dutch Shell, KPN Telecom and ABN Amro Bank.
“Marketing execution can be a real barrier to innovation. Its effectiveness is critical for any go-to-market strategy,” comments Verhoef. “Global organisations, whose products are based on long development cycles and complex partner eco-systems are very much dependent on the ability of marketing staff to deliver. But very often, these marketing staff are rewarded on strategy or innovative marketing programs and not on tactical delivery. We are offering a full service model, which focuses on aggregating the delivery of below the line marketing activities to the breadth of the channel, allowing a partner to enjoy assurance of execution with the benefits of economies of scale,” he adds.
Clarion Consulting offers a marketing execution experience supported by expertise, continuity and scalability. Based on industry-proven methodologies and frameworks, the service allows organisations to “right-size” marketing deliverables to increase impact and effectiveness, thereby boosting operational efficiency, increasing speed to market and maximising sales goals.
With operations in Ireland, the UK and the Netherlands, Clarion Consulting is a business and information technology consultancy specialising in program management and IT consulting. Clarion Resourcing, a specialist recruitment service operating under the Clarion brand, was recently spun out to address an increase in demand for contract business and IT professionals. Established in 1998, the Clarion group has an impressive customer base including organisations such as Microsoft, BP, DHL, KBC Bank, eircom, Origin Enterprises and Valeo Foods.
Tuesday, 18th January 2011
